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"Exploring the effects of ad-task relevance and ad salience on ad ..."
Hyejin Bang, Jooyoung Kim, Dongwon Choi (2018)
- Hyejin Bang, Jooyoung Kim, Dongwon Choi:
Exploring the effects of ad-task relevance and ad salience on ad avoidance: The moderating role of internet use motivation. Comput. Hum. Behav. 89: 70-78 (2018)
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