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"I want it my way! The effect of perceptions of personalization through ..."

Saifeddin Alimamy, Juergen Gnoth (2022)

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DOI: 10.1016/J.CHB.2021.107105

access: closed

type: Journal Article

metadata version: 2023-10-22

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Saifeddin Alimamy, Juergen Gnoth:
I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value. Comput. Hum. Behav. 128: 107105 (2022)

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