"Self-endorsing in digital advertisements: Using virtual selves to persuade ..."

Sun Joo (Grace) Ahn, Joe Phua, Yan Shan (2017)

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DOI: 10.1016/J.CHB.2017.01.045

access: closed

type: Journal Article

metadata version: 2023-11-12

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Sun Joo (Grace) Ahn, Joe Phua, Yan Shan:
Self-endorsing in digital advertisements: Using virtual selves to persuade physical selves. Comput. Hum. Behav. 71: 110-121 (2017)

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