"Game advertising: a conceptual framework and exploration of advertising ..."

Martin Williamson Smith et al. (2014)

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DOI: 10.1007/BF03395948

access: closed

type: Journal Article

metadata version: 2021-07-15

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Martin Williamson Smith, Wei Sun, John Sutherland, Bobby Mackie:
Game advertising: a conceptual framework and exploration of advertising prevalence. Comput. Games J. 3(1): 95-124 (2014)

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