"Positioning of new brands in an experiment."

Vera Hofer, Klaus Ladner (2006)

> Home

Details and statistics

DOI: 10.1007/S10100-006-0015-6

access: closed

type: Journal Article

metadata version: 2020-06-04

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/cejor/HoferL06
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/cejor/HoferL06
Vera Hofer, Klaus Ladner:
Positioning of new brands in an experiment. Central Eur. J. Oper. Res. 14(4): 435-454 (2006)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.