"Game theoretic analysis of pricing and vertical cooperative advertising of ..."

Gerhard Aust, Udo Buscher (2016)

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DOI: 10.1007/S10100-014-0338-7

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type: Journal Article

metadata version: 2023-05-01

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Gerhard Aust, Udo Buscher:
Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer. Central Eur. J. Oper. Res. 24(1): 127-147 (2016)

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