Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Does It Really Matter That People Zip through Ads? Testing the ..."

Yoonjae Nam, Kyonghee H. Kwon, Sungjoon Lee (2010)

> Home

Details and statistics

DOI: 10.1089/CYBER.2009.0115

access: closed

type: Journal Article

metadata version: 2020-03-31

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/cbsn/NamKL10
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/cbsn/NamKL10
Yoonjae Nam, Kyonghee H. Kwon, Sungjoon Lee:
Does It Really Matter That People Zip through Ads? Testing the Effectiveness of Simultaneous Presentation Advertising in an IDTV Environment. Cyberpsychology Behav. Soc. Netw. 13(2): 225-229 (2010)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.