"The Impact of Online Brand Community Type on Consumer's Community ..."

Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim (2011)

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DOI: 10.1089/CYBER.2009.0397

access: closed

type: Journal Article

metadata version: 2020-03-31

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Doohwang Lee, Hyuk Soo Kim, Jung Kyu Kim:
The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites. Cyberpsychology Behav. Soc. Netw. 14(1-2): 59-63 (2011)

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