"Using Decoy Effects to Influence an Online Brand Choice: The Role of ..."

Huei-Chen Hsu, Wen-Liang Liu (2011)

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DOI: 10.1089/CYBER.2009.0262

access: closed

type: Journal Article

metadata version: 2020-05-30

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Huei-Chen Hsu, Wen-Liang Liu:
Using Decoy Effects to Influence an Online Brand Choice: The Role of Price-Quality Trade-Offs. Cyberpsychology Behav. Soc. Netw. 14(4): 235-239 (2011)

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