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"I Want Products My Own Way, But Which Way? The Effects of Different ..."
Chia-Chi Chang, Hui-Yun Chen (2009)
- Chia-Chi Chang, Hui-Yun Chen:
I Want Products My Own Way, But Which Way? The Effects of Different Product Categories and Cues on Customer Responses to Web-based Customizations. Cyberpsychology Behav. Soc. Netw. 12(1): 7-14 (2009)
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