"Self-building new brand or cooperating with a frenemy? Market expansion ..."

Bin Liu, Juan Li, Peng Liu (2024)

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DOI: 10.1016/J.CIE.2023.109843

access: closed

type: Journal Article

metadata version: 2024-10-06

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Bin Liu, Juan Li, Peng Liu:
Self-building new brand or cooperating with a frenemy? Market expansion strategy of manufacturer in a C2M supply chain. Comput. Ind. Eng. 187: 109843 (2024)

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