"Optimal decisions for the innovative enterprise considering brand goodwill ..."

Xiaoya Han, Huichen Zhang, Xin Liu (2022)

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DOI: 10.1016/J.CIE.2022.108498

access: closed

type: Journal Article

metadata version: 2023-08-28

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Xiaoya Han, Huichen Zhang, Xin Liu:
Optimal decisions for the innovative enterprise considering brand goodwill and consumers' quality expectation. Comput. Ind. Eng. 172(Part): 108498 (2022)

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