"Regular and promotional sales in new product life cycles: Competition and ..."

Mariangela Guidolin, Renato Guseo, Cinzia Mortarino (2019)

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DOI: 10.1016/J.CIE.2019.02.026

access: closed

type: Journal Article

metadata version: 2024-08-04

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Mariangela Guidolin, Renato Guseo, Cinzia Mortarino:
Regular and promotional sales in new product life cycles: Competition and forecasting. Comput. Ind. Eng. 130: 250-257 (2019)

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