"Why Do Users Switch Mobile Applications? Trialing Behavior as a ..."

Markus Salo, Markus Makkonen (2018)

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DOI: 10.17705/1CAIS.04214

access: closed

type: Journal Article

metadata version: 2023-09-30

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Markus Salo, Markus Makkonen:
Why Do Users Switch Mobile Applications? Trialing Behavior as a Predecessor of Switching Behavior. Commun. Assoc. Inf. Syst. 42: 14 (2018)

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