"Shooting 'Yohani' to Global Stardom: A Teaching Case of Social Media ..."

Mekhala Egodawele et al. (2022)

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type: Journal Article

metadata version: 2023-02-14

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Mekhala Egodawele, Darshana Sedera, Varun Grover, Dilanjan Seneviratne, Banura Sooriyapperuma:
Shooting 'Yohani' to Global Stardom: A Teaching Case of Social Media Strategy of a Top-10 YouTuber. Commun. Assoc. Inf. Syst. 52: 21 (2022)

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