"The Adoption of Generative Customization as an Innovation Strategy in the ..."

Jack Buffington, Donald J. McCubbrey (2012)

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DOI: 10.17705/1CAIS.03007

access: closed

type: Journal Article

metadata version: 2022-06-10

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Jack Buffington, Donald J. McCubbrey:
The Adoption of Generative Customization as an Innovation Strategy in the U.S. Smartphone Market: A Case Study. Commun. Assoc. Inf. Syst. 30: 7 (2012)

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