"Using data mining to profile TV viewers."

William E. Spangler, Mordechai Gal-Or, Jerrold H. May (2003)

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DOI: 10.1145/953460.953461

access: closed

type: Journal Article

metadata version: 2018-11-06

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William E. Spangler, Mordechai Gal-Or, Jerrold H. May:
Using data mining to profile TV viewers. Commun. ACM 46(12): 66-72 (2003)

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