"Role of word of mouth in online store loyalty."

Dinesh K. Gauri, Amit Bhatnagar, H. Raghav Rao (2008)

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DOI: 10.1145/1325555.1325572

access: closed

type: Journal Article

metadata version: 2023-09-30

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Dinesh K. Gauri, Amit Bhatnagar, H. Raghav Rao:
Role of word of mouth in online store loyalty. Commun. ACM 51(3): 89-91 (2008)

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