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"Neuromarketing and decision-making: Classification of consumer preferences ..."
Mounir Ouzir et al. (2024)
- Mounir Ouzir, Houda Chakir Lamrani, Rachel L. Bradley, Ismail El Moudden:
Neuromarketing and decision-making: Classification of consumer preferences based on changes analysis in the EEG signal of brain regions. Biomed. Signal Process. Control. 87(Part B): 105469 (2024)
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