"The supply chain management-marketing interface in product development: An ..."

Margherita Pero, Lucio Lamberti (2013)

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DOI: 10.1108/14637151311308295

access: closed

type: Journal Article

metadata version: 2020-06-18

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  - https://dblp.org/rec/journals/bpmj/PeroL13
Margherita Pero, Lucio Lamberti:
The supply chain management-marketing interface in product development: An exploratory study. Bus. Process. Manag. J. 19(2): 217-244 (2013)

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