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"An exploratory study of implementation of customer relationship management ..."
Aihie Osarenkhoe, Az-Eddine Bennani (2007)
- Aihie Osarenkhoe, Az-Eddine Bennani:
An exploratory study of implementation of customer relationship management strategy. Bus. Process. Manag. J. 13(1): 139-164 (2007)
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