"CRM campaigns with choice for enhanced business process performance: The ..."

Michael Christofi et al. (2020)

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DOI: 10.1108/BPMJ-04-2019-0146

access: closed

type: Journal Article

metadata version: 2025-01-19

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  - https://dblp.org/rec/journals/bpmj/ChristofiTCAGI20
Michael Christofi, Alkis Thrassou, Hela Chebbi, Zafar U. Ahmed, Balakrishna Grandhi, Lea Iaia:
CRM campaigns with choice for enhanced business process performance: The collectivist customers' collaborative role for positive word-of-mouth. Bus. Process. Manag. J. 26(5): 1225-1239 (2020)

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