"Understanding customer relationship management (CRM): People, process and ..."

Injazz J. Chen, Karen Popovich (2003)

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DOI: 10.1108/14637150310496758

access: closed

type: Journal Article

metadata version: 2020-06-18

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Injazz J. Chen, Karen Popovich:
Understanding customer relationship management (CRM): People, process and technology. Bus. Process. Manag. J. 9(5): 672-688 (2003)

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