"A value-driven touchpoints strategy for managing the customer experience ..."

Mehir Baidya, Bipasha Maity, Susobhan Goswami (2023)

> Home

Details and statistics

DOI: 10.1108/BPMJ-02-2023-0093

access: closed

type: Journal Article

metadata version: 2023-12-10

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/bpmj/BaidyaMG23
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/bpmj/BaidyaMG23
Mehir Baidya, Bipasha Maity, Susobhan Goswami:
A value-driven touchpoints strategy for managing the customer experience process. Bus. Process. Manag. J. 29(7): 2147-2166 (2023)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.