"The importance of value and context for mobile CRM services in banking."

Preety Awasthi, Purnima S. Sangle (2013)

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DOI: 10.1108/BPMJ-06-2012-0067

access: closed

type: Journal Article

metadata version: 2021-10-14

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Preety Awasthi, Purnima S. Sangle:
The importance of value and context for mobile CRM services in banking. Bus. Process. Manag. J. 19(6): 864-891 (2013)

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