"Strategic issues in customer relationship management (CRM) implementation."

Christopher Bull (2003)

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DOI: 10.1108/14637150310496703

access: closed

type: Journal Article

metadata version: 2020-06-18

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Christopher Bull:
Strategic issues in customer relationship management (CRM) implementation. Bus. Process. Manag. J. 9(5): 592-602 (2003)

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