""Deal of the Day" Platforms: What Drives Consumer Loyalty?"

Hanna Krasnova et al. (2013)

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DOI: 10.1007/S12599-013-0268-2

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type: Journal Article

metadata version: 2024-10-06

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Hanna Krasnova, Natasha F. Veltri, Klaus Spengler, Oliver Günther:
"Deal of the Day" Platforms: What Drives Consumer Loyalty? Bus. Inf. Syst. Eng. 5(3): 165-177 (2013)

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