"A PLS-SEM Based Approach: Analyzing Generation Z Purchase Intention ..."

Vikas Kumar et al. (2023)

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DOI: 10.26599/BDMA.2022.9020033

access: closed

type: Journal Article

metadata version: 2024-07-03

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Vikas Kumar, Preeti, Shaiku Shahida Saheb, Sunil Kumari, Kanishka Pathak, Jai Kishan Chandel, Neeraj Varshney, Ankit Kumar:
A PLS-SEM Based Approach: Analyzing Generation Z Purchase Intention Through Facebook's Big Data. Big Data Min. Anal. 6(4): 491-503 (2023)

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