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"Evaluating and Optimizing Online Advertising: Forget the Click, but There ..."
Brian Dalessandro et al. (2015)
- Brian Dalessandro, Rod Hook, Claudia Perlich, Foster J. Provost:
Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies. Big Data 3(2): 90-102 (2015)
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