"The role of Internet buyer's product familiarity and confidence in ..."

Chin-Shan Wu, Fei-Fei Cheng, David C. Yen (2012)

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DOI: 10.1080/0144929X.2010.510210

access: closed

type: Journal Article

metadata version: 2020-10-26

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Chin-Shan Wu, Fei-Fei Cheng, David C. Yen:
The role of Internet buyer's product familiarity and confidence in anchoring effect. Behav. Inf. Technol. 31(9): 829-838 (2012)

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