"Exploring anchoring effect and the moderating role of repeated anchor in ..."

C. S. Wu, Fei-Fei Cheng, H. H. Lin (2008)

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DOI: 10.1080/01449290600874998

access: closed

type: Journal Article

metadata version: 2020-10-28

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C. S. Wu, Fei-Fei Cheng, H. H. Lin:
Exploring anchoring effect and the moderating role of repeated anchor in electronic commerce. Behav. Inf. Technol. 27(1): 31-42 (2008)

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