"How virtual community participation influences consumer loyalty intentions ..."

Pei-Yu (Patty) Pai, Hsien-Tung Tsai (2011)

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DOI: 10.1080/0144929X.2011.553742

access: closed

type: Journal Article

metadata version: 2020-03-12

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Pei-Yu (Patty) Pai, Hsien-Tung Tsai:
How virtual community participation influences consumer loyalty intentions in online shopping contexts: an investigation of mediating factors. Behav. Inf. Technol. 30(5): 603-615 (2011)

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