"Understanding customer relationship management (CRM) adoption in an Arab ..."

Faten N. Jaber, Lyndon Simkin (2017)

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DOI: 10.1080/0144929X.2017.1332098

access: closed

type: Journal Article

metadata version: 2020-03-12

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Faten N. Jaber, Lyndon Simkin:
Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context. Behav. Inf. Technol. 36(10): 1020-1036 (2017)

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