"The drivers of consumers' intention to redeem a push mobile coupon."

Naquita Maria-Jose Achadinha, Lindiwe Jama, Petrus Nel (2014)

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DOI: 10.1080/0144929X.2014.883641

access: closed

type: Journal Article

metadata version: 2020-03-12

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  - https://dblp.org/rec/journals/behaviourIT/AchadinhaJN14
Naquita Maria-Jose Achadinha, Lindiwe Jama, Petrus Nel:
The drivers of consumers' intention to redeem a push mobile coupon. Behav. Inf. Technol. 33(12): 1306-1316 (2014)

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