"Impact of Goodwill on Consumer Buying through Advertising in a Segmented ..."

Pradeep Kumar et al. (2023)

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DOI: 10.3390/AXIOMS12020223

access: open

type: Journal Article

metadata version: 2024-08-06

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Pradeep Kumar, Kuldeep Chaudhary, Vijay Kumar, Sudipa Chauhan:
Impact of Goodwill on Consumer Buying through Advertising in a Segmented Market: An Optimal Control Theoretic Approach. Axioms 12(2): 223 (2023)

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