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"Does culture matter in effectiveness of social media marketing strategy? ..."
Imran Khan, Han Dongping, Akhter Wahab (2016)
- Imran Khan
, Han Dongping, Akhter Wahab:
Does culture matter in effectiveness of social media marketing strategy? An investigation of brand fan pages. Aslib J. Inf. Manag. 68(6): 694-715 (2016)
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