"The goals, questions, indicators, measures (GQIM) approach to the ..."

Andrew Boyd (2002)

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DOI: 10.1108/00012530210441728

access: closed

type: Journal Article

metadata version: 2020-05-17

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Andrew Boyd:
The goals, questions, indicators, measures (GQIM) approach to the measurement of customer satisfaction with e-commerce Web sites. Aslib Proc. 54(3): 177-187 (2002)

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