"Pricing Strategy in Dual-Channel Supply Chains with Loss-Averse Consumers."

Chengli Liu, Carman K. M. Lee, Eric Ka Ho Leung (2019)

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DOI: 10.1142/S0217595919500271

access: closed

type: Journal Article

metadata version: 2024-08-13

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Chengli Liu, Carman K. M. Lee, Eric Ka Ho Leung:
Pricing Strategy in Dual-Channel Supply Chains with Loss-Averse Consumers. Asia Pac. J. Oper. Res. 36(5): 1950027:1-1950027:22 (2019)

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