"Some game theoretic marketing attribution models."

Elisenda Molina, Juan Tejada, Tom Weiss (2022)

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DOI: 10.1007/S10479-022-04944-5

access: closed

type: Journal Article

metadata version: 2022-12-05

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  - https://dblp.org/rec/journals/anor/MolinaTW22
Elisenda Molina, Juan Tejada, Tom Weiss:
Some game theoretic marketing attribution models. Ann. Oper. Res. 318(2): 1043-1075 (2022)

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