"To share or not to share: the optimal advertising effort with asymmetric ..."

Qingying Li et al. (2023)

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DOI: 10.1007/S10479-020-03711-8

access: closed

type: Journal Article

metadata version: 2023-12-17

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Qingying Li, Hao Ding, Tianqin Shi, Yanli Tang:
To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness. Ann. Oper. Res. 329(1): 249-276 (2023)

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