"The derived demand for advertising expenses and implications on ..."

Sule Birim et al. (2024)

> Home

Details and statistics

DOI: 10.1007/S10479-021-04429-X

access: closed

type: Journal Article

metadata version: 2024-08-24

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/anor/BirimKMKK24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/anor/BirimKMKK24
Sule Birim, Ipek Kazancoglu, Sachin Kumar Mangla, Aysun Kahraman, Yigit Kazançoglu:
The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods. Ann. Oper. Res. 339(1-2): 131-161 (2024)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.