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"The adoption of metaverse in the retail industry and its impact on ..."
Rabab Ali Abumalloh et al. (2024)
- Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng-Boon Ooi, Garry Wei-Han Tan, Tat Huei Cham, Yogesh K. Dwivedi, Laurie Hughes:
The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment. Ann. Oper. Res. 342(1): 5-46 (2024)
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