"Optimal media planning for multi-products in segmented market."

P. C. Jha, Remica Aggarwal, Anshu Gupta (2011)

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DOI: 10.1016/J.AMC.2010.12.111

access: closed

type: Journal Article

metadata version: 2023-09-30

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P. C. Jha, Remica Aggarwal, Anshu Gupta:
Optimal media planning for multi-products in segmented market. Appl. Math. Comput. 217(16): 6802-6818 (2011)

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