"Surveying the Impact of Authentic and Pragmatic Marketing by Paradigm ..."

Zohreh Ali Esmaeli, Bahram Kheiri, Farzin Farahbod (2020)

> Home

Details and statistics

DOI: 10.1155/2020/4612589

access: open

type: Journal Article

metadata version: 2021-12-25

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - journals/ahci/EsmaeliKF20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ahci/EsmaeliKF20
Zohreh Ali Esmaeli, Bahram Kheiri, Farzin Farahbod:
Surveying the Impact of Authentic and Pragmatic Marketing by Paradigm Shift on Brand Authenticity: A Case Study of Selected Islamic Azad Universities (Anzali, Tehran Markaz, and Tonekabon). Adv. Hum. Comput. Interact. 2020: 4612589:1-4612589:17 (2020)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.