"Relating brand confusion to ad similarities and brand strengths through ..."

Daniel Baier, Sarah Frost (2018)

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DOI: 10.1007/S11634-017-0282-1

access: closed

type: Journal Article

metadata version: 2020-04-01

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Daniel Baier, Sarah Frost:
Relating brand confusion to ad similarities and brand strengths through image data analysis and classification. Adv. Data Anal. Classif. 12(1): 155-171 (2018)

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