"Encouraging Passive Members of Online Brand Communities to Generate eWOM ..."

Liuliang Yuan, Xiaozhao Deng, Weijin Zhong (2021)

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DOI: 10.1109/ACCESS.2021.3050162

access: open

type: Journal Article

metadata version: 2021-02-11

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Liuliang Yuan, Xiaozhao Deng, Weijin Zhong:
Encouraging Passive Members of Online Brand Communities to Generate eWOM Based on TAM and Social Capital Theory. IEEE Access 9: 12840-12851 (2021)

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