"Comparing a Traditional Approach for Financial Brand Communication ..."

José Ramón Saura, Beatriz Rodriguez Herraez, Ana Reyes-Menendez (2019)

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DOI: 10.1109/ACCESS.2019.2905301

access: open

type: Journal Article

metadata version: 2025-01-19

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José Ramón Saura, Beatriz Rodriguez Herraez, Ana Reyes-Menendez:
Comparing a Traditional Approach for Financial Brand Communication Analysis With a Big Data Analytics Technique. IEEE Access 7: 37100-37108 (2019)

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