"How do loyalty programs affect goodwill? An optimal control approach."

Mariusz Górajski, Dominika Machowska (2019)

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DOI: 10.1007/S10288-018-0386-2

access: open

type: Journal Article

metadata version: 2025-01-19

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  - journals/4or/GorajskiM19
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  - https://dblp.org/rec/journals/4or/GorajskiM19
Mariusz Górajski, Dominika Machowska:
How do loyalty programs affect goodwill? An optimal control approach. 4OR 17(3): 297-316 (2019)

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