"A case-based analysis of the effect of offline media on online conversion ..."

Damir Vandic, Didier Nibbering, Flavius Frasincar (2013)

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DOI: 10.1145/2487788.2487847

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Damir Vandic, Didier Nibbering, Flavius Frasincar:
A case-based analysis of the effect of offline media on online conversion actions. WWW (Companion Volume) 2013: 125-126

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