"Predicting clicks: estimating the click-through rate for new ads."

Matthew Richardson, Ewa Dominowska, Robert Ragno (2007)

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DOI: 10.1145/1242572.1242643

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Matthew Richardson, Ewa Dominowska, Robert Ragno:
Predicting clicks: estimating the click-through rate for new ads. WWW 2007: 521-530

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